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We’d like to ask you a question; have you lived a truly frictionless digital experience today? To be able to get relevant results without any meaningless obstacles in the way, that’s the dream. Today, we want to talk about a different reality, one that dares to think about a present with less friction, or even with no friction at all, in which all of us can interact with smart applications, seamless ecosystems, and products that are aware of our context.